Innovative Sustainability

BDMS is committed to driving innovation to enhance sustainable healthcare services. The Company promotes the development of new ideas, processes, technologies, and service models that create value for patients, customers, personnel, communities, society, and the environment. Under the concept of Data-Empowered Transformation, BDMS emphasizes the use of data, technology, and employee capabilities to develop innovations that address healthcare system challenges, including quality of care, operational efficiency, access to healthcare services, and sustainability outcomes.

Strategies and Management Approach

BDMS fosters an innovation culture across the organization by encouraging employees to develop an innovation mindset, data and technology capabilities, and systematic problem-solving skills through learning activities and practical implementation, including

1. BDMS Knowledge Sharing: Empowering Existing Skills and Developing New Capabilities

BDMS Knowledge Sharing is designed to enhance employees’ knowledge and capabilities in innovation, technology, data, and patient-centered service design.

As part of the program, BDMS organized a special lecture under the theme “Innovation as a Key Driver for Healthcare Excellence and Sustainability”, delivered by Ms. Poramaporn Prasarttong-Osoth, M.D., President of Bangkok Dusit Medical Services Public Company Limited. The session emphasized the role of innovation as a key driver of healthcare excellence and sustainability.

2. Innovation Workshop : From Knowledge to Action

BDMS organized Innovation Workshops to strengthen employees’ understanding of data and the practical application of data to address real operational and healthcare challenges.

3. Hackathon Camp: Unleashing Ideas and Creating New Solutions

BDMS organized Hackathon Camp as a platform for employees from multidisciplinary backgrounds to jointly develop ideas, test prototypes, and further advance innovations toward practical implementation.

BDMS Awards 2025

In 2025, BDMS Awards was organized under the theme “Data-Empowered Transformation”, focusing on the use of data and innovation to create tangible outcomes. The innovation projects were categorized into four key areas

1. New S Curve Healthcare: Healthcare innovations that create new service models or business models and promote collaboration with external partners.

2. High Performance Healthcare: Innovations that improve operational efficiency, reduce process complexity, and enhance service quality.

3. Value Based Healthcare: Innovations that create value for patients by focusing on health outcomes, quality of life, and efficient resource utilization.

4. Well-Being Healthcare: Innovations that promote the well-being of employees, medical personnel, communities, and stakeholders.

To support the circular economy and efficient resource utilization, the BDMS Awards trophies were produced from used saline bottles that were returned to the production process. The event also used cushioning materials made from pulped used cardboard boxes to replace conventional plastic cushioning materials.

Featured Sustainability Innovation Projects

PGx for All Project

PGx for All is an AI-based innovation for pharmacogenomics testing and drug allergy gene analysis that helps transform healthcare from reactive care to proactive and precision medicine. The project aims to reduce the risk of adverse drug reactions (ADRs) and support doctors’ real-time clinical decision-making.

The project was developed by National Healthcare Systems Co., Ltd. in collaboration with strategic partners, including Bio Molecular Laboratories (Thailand) Co., Ltd., Siriraj’s Long-read Lab at the Faculty of Medicine Siriraj Hospital, Mahidol University, and Cariva (Thailand) Co., Ltd. The system can analyze more than 100 genes, covering medications for cardiovascular diseases, cancer, psychiatric conditions, and infectious diseases. It also integrates test results into Hospital Information Systems to support appropriate treatment decisions for each patient.

In 2025, PGx for All received the President Award from the BDMS Awards, reflecting the potential of innovation to create medical, economic, and social value. More than 25,000 patients have undergone testing through the project, which can help reduce the risk of severe ADRs for approximately 3,500 persons per year, generate more than THB 20 million in annual revenue, and save approximately THB 70–100 million in healthcare costs per year.

BDMS Utilization Review Technology หรือ BURT

BDMS Utilization Review Technology (BURT) is an Artificial Intelligence system for medical resource management developed internally by BDMS and scaled across more than 30 BDMS network hospitals. The initiative was developed through collaboration among multidisciplinary teams, including doctors, nurses, utilization management teams, and information technology specialists.

BURT was designed to assess the appropriateness of hospitalization, length of stay, critical medication use, and treatment processes. The system supports appropriate and cost-effective patient care in line with Value-Based Healthcare principles, while reducing workloads for specialized personnel.

Following implementation across more than 700,000 patients, BURT has demonstrated an assessment accuracy rate of 95%. The system reduces utilization review time from 75 minutes per patient to 2 minutes per patient, reduces workload by more than 14,000 hours per year, and enables a 50% reduction in utilization management nurse requirements. This allows medical personnel to be reassigned to functions that create greater value for patients.

In addition, BURT received the Product Innovation of the Year 2024 award from the International Travel & Health Insurance Journal, has been granted intellectual property protection, and contributed to BDMS receiving the SET Awards in the Best Innovative Company category for the third consecutive year.

Chronic Telecare Project

The Phyathai-Paolo Hospital Group developed Chronic Telecare to support chronic disease care for Social Security Scheme patients through telemedicine and telepharmacy services. The system improves access to healthcare services, enables continuous patient follow-up, and helps reduce the risk of complications from chronic diseases.

The platform has been officially accredited by the Pharmacy Council as an approved application for remote pharmaceutical care. This reflects BDMS’s commitment to developing high-quality, safe, and professionally aligned digital health services.

In 2025, Chronic Telecare registered more than 140,000 chronic disease cases, recorded more than 50,000 instances of use, and helped reduce complications from chronic diseases for more than 1,200 patients. The initiative strengthens continuity of care and supports the development of Thailand’s digital health ecosystem.

ES Skincare Brand

ES is a medical skincare brand developed from real-world insights from SkinX application users and Samitivej Hospital. The products were developed by doctors and pharmacists for sensitive and acne-prone skin, one of the most common dermatological concerns.

ES was developed under the concept “Rebalance Your Skin – dermatologist-recommended skincare for restoring skin balance.” The brand is designed to reduce irritation and address acne and sensitive skin concerns, using medical expertise and real customer insights as the foundation for product development.

Following its launch in 2024, ES has achieved cumulative sales of more than 30,000 units, generating revenue and new business opportunities for the Company. The project reflects the New S-Curve Healthcare approach, driven by collaboration among dermatologists, external partners, and customer-centered innovation.