Ethical Marketing Commitment​


BDMS Ethical Framework Management 

BDMS ensure ethical practices within company by appointing Ethical Committee. Ethical committee composed of multidisciplinary including health care professionals, patient advocates, human resource, quality leader, lawyer, and religious representatives. The ethics committee provides guidance to clinicians, patients, and families in clinical dilemmas and may also contribute to the development of hospital policies and procedures. BDMS’s ethical framework follows JCI Standard (7th Edition) on Governance, Leadership, and Direction, and apply to our operation as follows. 


Ethical framework principles: 

1. Put Patients First 

  • Optimal Care for All ­ Working as partners, at both the individual and organization level, to ensure collaboration between patients and healthcare professionals in supporting patients and their caregivers in making the best decision regarding their treatment.
  • Collaboration – All practitioners working in healthcare have right and responsibility to collaborate in improving healthcare access and delivery. Establishing collaboration will aim to deliver greater patient benefits.
  • Promote the rights of patients and protect confidentiality of patient information.
  • To promote shared decision-making between patients or their surrogates if decisional incapacitated and their clinicians.
  • To promote policies and procedures that maximizes the likelihood of achieving good, patient­centered outcomes.

2. Ensure Independence and Ethical Conduct

  • Interactions are at all times ethical, appropriate and professional, business arrangements and relationships respect  
    professional integrity and transparent.  
  • Establish a mechanism by which healthcare providers and other staff may report clinical errors and raise ethical concerns with impunity,  including disruptive staff behavior related to clinical and/or operational issues. 
  • Support an ethical environment that allows free discussion of ethical concerns without fear of retribution.  
  • Ensure nondiscrimination in employment practices and provision of patient care in the context of the cultural and  
    regulatory norms of the country.  

3. Promote Transparency and Accountability      

  • Disclose ownership and any conflicts of interest.
  • Honesty in portraying its services to patients.
  • Bill accurately for its services and ensure that financial incentives and payment arrangements do not compromise patient care.
  • Provide an effective and timely resolution to ethical conflicts that arise.


BDMS Policy Influence 2022 

Although companies can legitimately represent themselves in public discourse and the lack of transparency about those contributions may damage companies’ reputations. 

In this criterion BDMS evaluate the transparency of companies’ disclosures on the amounts we contribute to trade associations.